What's A Wine Merchant :: winesupply.co.uk, your complete guide to Wine Merchants in the UK

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What Is A Wine Merchant

With salaries ranging from around Ł10,000 to Ł50,000 a year, wine merchants generally fall into two categories; managers of retail outlets, such as off-licences or independent wine shops; and, buyers for a wine importer or supermarket chain.

For the purposes of this website we are primarily concerned with the wine merchants that work as managers for a retail outlet and liaise directly with the public. These wine merchants are responsible for the selection and sale of wines, along with spirits and other alcoholic beverages. Their work includes placing orders with suppliers, arranging product promotions and displays, wine tasting sessions, and producing sales and marketing materials. Some wine merchants may also have to seek out new wines that will sell well by travelling abroad to visit growers and wholesalers.

The wine market in the UK is reputedly worth around Ł6 billion a year, and the industry is still growing. This means there is more and more choice of wines being made available in the UK and wine merchants play a vital part in ensuring new wines, along with specialist, rare and vintage wines make it into the general public’s hands.

Some wine merchants are specially trained and only work in the buying and selling of rare and old wines, or with wines from certain countries, such as France, Italy or the USA. But whether you go to a specialist wine merchant or a general wine merchant, you will find they can offer you expert advice about wine buying to help you choose the best wine for your event.

In most cases, buying from a wine merchant involves going into a small independent wine outlet or a national or regional chain, such as Unwins, and asking the manager for advice before buying the wine over the counter. However, these days wine merchants also sell wine via the Internet, which means you can get the advice and the wine without leaving your home.